Overview
A high-performance programmatic-SEO storefront for custom PC and workstation builds, with an extensive catalog of 60+ targeted configurations from 1080p budget gaming to quad-GPU AI training servers and 4K DaVinci Resolve workstations, funnelling buyers through a specialised 7-step inquiry wizard into a direct, consultative WhatsApp handoff.
The Challenge & Solution
Custom-build buyers do not want a generic cart; they want the right configuration and a human to confirm it. We replaced checkout with a guided spec wizard and a consultative WhatsApp handoff, while programmatic SEO captures the exact long-tail searches those buyers run.
Architecture
A Next.js App Router application driven by a dual-silo programmatic SEO engine that generates hyper-local Lucknow landing pages alongside national Indian geos to capture long-tail workstation intent, governed by a strict canonical registry for absolute brand-data integrity across every dynamic surface.
Telemetry & Outcomes
Structured JSON-LD injection for deep semantic indexing, real-time multi-step form validation, and automated dynamic Open Graph image generation for rich social sharing.