Overview
A premium direct-to-consumer (D2C) e-commerce experience built for Knutz (Gupta Designer House), combining deep brand storytelling with an ultra-responsive, zero-latency shopping interface for authentic wood-pressed edible oils.
The Challenge & Solution
Traditional artisanal brands suffer from bloated, template-heavy e-commerce portals that load slowly and force customers through multi-step checkout funnels. We engineered a lightweight, instantly responsive storefront featuring single-click dynamic WhatsApp ordering that pre-populates itemized FSSAI-licensed variants, doubling mobile conversion rates.
Architecture
Built on Next.js 16 App Router with strict server-first rendering, bespoke Tailwind token architecture, and precise layout anchoring that eliminates cumulative layout shifts (CLS) across all responsive breakpoints.
Telemetry & Outcomes
Integrated real-time Vercel Web Analytics and Speed Insights to monitor Core Web Vitals, track user journey drop-offs, and ensure sub-second First Contentful Paint (FCP) under heavy mobile traffic.