Overview
A hyper-premium, fully serverless D2C storefront for a craft beverage house, opening with a Phase 0 hyping funnel and a limited priority-pass system before unfolding into a full craft beverage and comfort-food catalog.
The Challenge & Solution
A craft launch lives or dies on hype and margin, and paying for backend order infrastructure before product-market fit is wasted money. We shipped a zero-backend storefront that still feels premium, converts through scarcity, and hands off cleanly to WhatsApp.
Architecture
Built entirely serverless on the Next.js 14 App Router and Vercel, using Zustand with localStorage to hold cart and checkout state with no traditional database at all.
Telemetry & Outcomes
Client-side form validation, dynamic cart computation, and a seamlessly formatted WhatsApp deep-link handoff that eliminates backend order processing entirely.